Does your google analytics say that your site has a high bounce rate even after having good content, design, and marketing strategy? Here is what might be missing? 5 Ways to Speed Up WordPress Website

Imagine your potential customers are browsing on the web, they find your site to be very interesting but even after making continuous efforts, the browser shows it is still loading. This is one of the most common cases especially when it comes to websites. No matter how good your website maybe, if the loading time of your site is more than it should be, you would surely lose out. The faster your site loads, the higher the traffic on your site. Therefore, looking into website development is more important than website designing.

It’s no secret that user experience is critical to the success of your business. A slow website can cost you customers, sales, and ultimately your business. So how do you know if your website is running as fast as it should be? There are tons of free speed test tools that can help monitor your website’s speed and performance. This means a website that loads fast and has a good user experience is something that all businesses would love to have. Unfortunately, most of us don’t have the time to learn to be website programmers so we give the job to web designers and developers. One such company is Sasti Website that provides the best digital marketing solutions at the best prices. 

There is a lot of buzz about website speed and how it affects your conversion rates, but how often do you test how fast your website is? Do you just guess? Do you just not worry about it? Does your hosting company provide speed tests for you?

Studies show that the average internet user spends about 5 hours surfing the web each week. If you want to successfully attract customers to your business, you need to make sure that your site is easy to navigate and load as fast as possible. You might be able to get away with a slow-loading website if you’re selling a few products on Amazon or helping a few friends and family with their writing projects. But if you want to make a living online, you need to optimize your site to load as fast as possible.

With so many devices, technologies, and connections available, you might find it difficult to explain how all of it makes sense. It can be so overwhelming that it’s hard to know where to start.

The best SEO providers guide you through the journey of consumer tech, outlining the devices, technologies, and connections that are shaping the consumer landscape.

As the world moves further into the digital age, your customers and clients are expecting your website to load faster and faster. The speed at which your website loads can define your online success.

If this is what bothers you, Here are five ways in which you can speed up your WordPress website –

1. Updating WordPress and PHP to The Latest Version

WordPress is a great platform for building websites. But, like all platforms, it requires maintenance to stay up to date and run smoothly. It is one of the most popular and widely used Content Management Systems (CMS) available.

 It is an open-source tool that is continuously updated, making it faster and more secure.   A lot of WordPress blogs are simply based on the popular LAMP stack comprising Apache, MySQL, and PHP. However, the content management system has grown over the years and now includes e-commerce functionalities. It is also compatible with other programming languages such as Python, Ruby, and Perl.

2. Removing Unnecessary Plugins and Themes

WordPress powers 25% of the web and is the platform of choice for over 60 million people worldwide. This makes it the obvious choice for bloggers, businesses, and even large companies. If you want to succeed in today’s market, you need a good knowledge of WordPress.

There are nearly 60,000 WordPress plugins and themes available in the official WordPress repository. Sometimes, it is difficult to determine if a plugin or theme is well-coded and what it does exactly.

It is common to confuse a plugin with a theme. It is easy to install a free WordPress theme and add a bunch of plugins, but what you end up with is a slow-performing website.

3. Minifying CSS, HTML, and JavaScript Scripts

WordPress websites are known to be one of the most popular platforms on the internet. 30% of all websites fall into the WordPress category. However, running a WordPress website is not easy, especially when it comes to optimizing your website’s performance.WordPress websites are known to be one of the most popular platforms on the internet. 30% of all websites fall into the WordPress category. However, running a WordPress website is not easy, especially when it comes to optimizing your website’s performance. In this blog, we will cover the different ways you can optimize WordPress for speed.

4. Enabling Gzip Compression

Back in 2014, Google announced that they would support website data compression using Gzip on their search results to help website owners out there. This makes sense as they want to display the most relevant and fastest loading content possible to the user. Gzip compression is one of the most effective techniques for improving website performance. If a website uses this technique, then the Gzip algorithm will compress large amounts of data into much smaller packages before sending them to requestors. This way, users can retrieve the information much faster.

5 Image Optimization

If you have big files, especially images, on your WordPress site, they most likely take a while to load. Thanks to numerous WordPress plugins, it’s easy to optimize the images without changing their visual appearance. But there are cases when the image quality suffers or their size remains the same. Fortunately, there are two ways to work around this: by using Smush as a WordPress plugin or by scaling them manually on your own.

 However, image optimization isn’t the simplest task. It’s a tedious process, especially if you want to achieve great results. While there are hundreds of WordPress plugins that claim to be one-size-fits-all solutions, we strongly suggest you use Tiny PNG for image optimization.

Therefore, As a business owner, you must have a website that’s easy to use and up to date. Otherwise, you could be risking the further growth of your brand. To stay ahead of your competition, your website must have the speed needed to ensure it’s not slowing down your business. You can also reach out to Sasti Website to optimize your site with ease and achieve new heights in your business.